On Tuesday, the 28th of November, our recent trainee Annette Schröder has received an Honors College certification for successfully obtaining her bachelor thesis and completing a four months’ traineeship at Resato.

The International Business Talent (IBT) program is an initiative of the Hanze University of Applied Sciences in Groningen with the aim to pair excellent students with SME’s located in the Northern Netherlands. The students complete challenging assignments from the respective companies in cooperation with the university. Resato is convinced of the IBT program and enjoys the collaboration with young talents which is why it is already Resato’s third time taking part in the IBT program.

 

The Program

In February 2017, Annette Schröder started with conducting research on the organization of Resato North America LLC’s sales and service department in Texas, USA with the strategic focus on customer intimacy. In order to obtain a bird’s-eye view on sales and service, she has interviewed in total 15 people, consisting of Resato employees and customers. Furthermore, she has visited the Hannover exhibition to obtain hands-on insights. At the end of this research, she came up with several recommendations and an implementation plan for the subsidiary Resato North America LLC in Texas.

After graduating from university, Annette started her traineeship in the Marketing department in August 2017. Annette supported the Marketing team with the creation of social media and email campaigns while conducting two further kinds of research focusing on establishing a blueprint checklist for setting up a foreign subsidiary and on market opportunities in the USA for hose testing equipment. ‘Due to the IBT program I got paired with Resato; a high-pressure company operating in niche markets. Understanding their products and the market as well as conducting a research in this field seemed challenging and demanding in the beginning. However, with the help of my colleagues and a pro-active attitude, it was possible to tackle these challenges. All in all, I was able to develop my research and communication skills. Especially, during my traineeship in the Marketing department, I obtained valuable insights and further developed my understanding of Marketing”, said Annette.